Be seen to be green

In today's suddenly and some would say, belatedly, green world and in the throes of the CRUNCH, the travel industry is being hit doubly hard, except in the indigenous (non-flying) holiday markets. 

On the one hand people are being told that not flying is the best way to reduce their carbon footprint, on the other they can't afford to fly and their pound no longer packs the punch it used to in foreign climes. 

So get green! Being green, if it truly is is good because it helps slow the harm we are doing to our planet, should save you money, and looks great from a Travel Marketing point of view. Make sure any claims you make can be backed up though otherwise this will be one case where bad publicity IS bad publicity.

Obviously push holidays at home or that don't involve flying, use carbon offsetting, plant trees, develop carbon neutral resorts, more holistically think about and work towards sustainable economics, back to the old days in many ways.

These are challenging times for everyone and how we adapt to them is vitally important. The holiday industry can in some ways lead the way and provide a sustainable way to unwind after all the hard work ahead of us.